Included
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9 core modules + 3 bonus deep-dives
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Every framework you need for a successful exit
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Real-world case studies and examples
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Lifetime access plus future updates
EXIT MODE ACADEMY
The complete course on building a business worth buying.
Nine core modules and three bonus deep-dives covering every stage of the exit. The full playbook from the moment you start thinking about selling to the day the money lands.
The Academy is the deep-dive version of everything Exit Mode stands for. It's the course Adam wishes existed when he was preparing for his first exit.
Lifetime access. Work through it at your own pace. Every framework, every template, every case study in one place.
WHO THIS IS FOR
Exit Mode Academy is for founders who…
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Run a business $1M–$50M+ and want it to be worth significantly more
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Are serious about a life-changing exit in the next 1-5 years
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Value depth over shortcuts - there's no getting rich quick here
THE CURRICULUM
Nine core modules. Three bonus deep-dives.
Every module is four lessons and closes with a practical action section, so you finish each one with real work done — from mindset through to life after exit.
Module 01
The Exit Mindset
Where to start
Shift from operator mode to owner mode. Why building with the end in mind creates freedom, value and choice.
- ·The Hamster Wheel Trap
- ·Mining for Diamonds
- ·It Starts With a Thought
- ·Start With the End in Mind
Module 02
How Businesses Are Valued
And what's yours worth?
The language of multiples, the five ways buyers value you, what moves the multiple, and your baseline number today.
- ·The Language of Multiples
- ·The Five Ways Buyers Value You
- ·What Moves the Multiple
- ·Your Baseline Number Today
Module 03
Why Deals Fall Apart
Optimising operations and financials
Where deals die, and how to fix it: financial hygiene, the founder-dependency fix, and a clean data room.
- ·Where Deals Die
- ·Financial Hygiene
- ·The Founder Dependency Fix
- ·Legal, Structure and the Data Room
Module 04
How to Increase Your Valuation
Build a more valuable business
The valuation bridge from where you are to where you want to be: revenue quality, margin, and building your moat.
- ·The Valuation Bridge
- ·Revenue Quality
- ·Margin and the Machine
- ·Build Your Moat
Module 05
Stand Out
The importance of positioning and focus
Position your business so the right buyers see a must-have, not a nice-to-have. Positioning is reduction.
- ·Race to the Top
- ·Positioning Is Reduction
- ·Think Like a Buyer
- ·Cut Through the Noise
Module 06
Exit Routes
What are the options open to you?
Trade sales, MBOs, private equity, EOTs and IPOs — and how to match the route to the life you want.
- ·Be Realistic
- ·Trade Sales and MBOs
- ·PE, EOTs and IPOs
- ·Match the Route to Your Life
Module 07
Make It Happen
How to find buyers and run a sale process
Who buys and why you, choreographing a competitive process, and negotiating terms that protect you.
- ·Who Buys, and Why You
- ·The Process, Choreographed
- ·Urgency, Scarcity and Negotiation
- ·Diligence, Terms and the Overlooked Deal Killer
Module 08
Using M&A to Accelerate Growth
Grow and build value by acquisition
Buy, don't just build. Deal structures that don't need a war chest, and the valuation arbitrage that builds value fast.
- ·Buy, Don't Just Build
- ·Dirty Bulking
- ·Structures That Don't Need a War Chest
- ·Valuation Arbitrage
Module 09
Life After Exit
Identity and purpose beyond the liquidity event
Navigate the earn-out years, carry your culture, and design a life with purpose after the money lands.
- ·The Earn-Out Years
- ·Carrying the Culture
- ·Who Are You Now?
- ·Designing the Next Chapter
Bonus deep-dives
Bonus A
How to Sell to Private Equity
How PE thinks, what they look for, the four ways to take their money, and how to run a PE process.
- ·How PE Thinks
- ·What They Look For
- ·The Four Ways to Take Their Money
- ·Running a PE Process
Bonus B
How to IPO
Why go public, how to pick your path, the IPO machine, and getting ready for the public stage.
- ·Why Go Public
- ·Pick Your Path
- ·The IPO Machine
- ·Ready for the Public Stage
Bonus C
What About the Tax?
Tax strategy starts before heads of terms. Your deal structure is your tax structure — reliefs, structures, and protecting it long term.
- ·Tax Strategy Starts Before Heads of Terms
- ·Your Deal Structure Is Your Tax Structure
- ·Reliefs and Structures
- ·Protecting It for the Long Term
THE OUTCOME
By the end of the Academy, you'll have…
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A clear view of your business's value today and the specific levers that increase it
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A 12-month exit readiness plan tailored to your starting position
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A complete data room and DD pack ready for any serious buyer
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The confidence to negotiate the deal of your life when it arrives
TESTIMONIALS
What others are saying
Just some of the founders who have worked with Adam and gone on to successfully exit.
“I worked closely with Adam for over a year at Manifesto. His advice, experience, industry knowledge and network have helped us make confident decisions, meet new people, avoid potential pitfalls and keep focus. On a personal level he's been professional, pragmatic and a great support to me whilst taking the company to the next level.”
Jim Bowes
Manifesto (Exited)
“It's been a pleasure working with Adam over the recent years. Adam has endless experience of working within large agencies and helping guide agencies from a strategic point of view. Through Adam's assistance we have grown very quickly as a company. It's always great to have someone with Adam's experience who you can bounce ideas off and keep ahead of the field.”
Mike Grindy
Passion Digital (Exited)
“I can honestly say Adam has been a game-changer for our company. We've drawn on his experience, knowledge and well-rounded expertise to help us navigate evolving challenges and opportunities that have come up. A year in and the results speak for themselves; ambitious growth targets beaten by a big margin and our team highly motivated and focussed on taking our agency to the next level.”
Mark Lusted
Dock 9 (Exited)
“Adam helped open our eyes to the possibility that we could create real value by selling our business. He helped line up the deal and supported us all the way through the process. I can honestly say it was a pivotal moment for my life.”
Tom Chapman
Creative Cherry (Exited)
“Adam is the real deal. He's helped me grow my business significantly and I look forward to working with him into the future. The things I value most about Adam are that he challenges me to be my future self, that he focuses on quality time not just clocking hours, that he takes an objective look at our situation and gives me advice from an expert perspective, and that he'll roll up his sleeves and be hands-on when needed.”
David Lockie
Pragmatic Digital
“Adam has been a superb consultant and mentor. His experience and creative insights into the advertising, agency and digital world has been vital for our growth and development as an organisation. I would, and have, recommended him over and over again to anyone looking to grow their business.”
Henry Stuart
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PRICING
One payment. Lifetime access.
One-off payment
$1,997
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Lifetime access
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9 core modules + 3 bonus deep-dives
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Every framework you need, with real-world case studies
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All future course updates included
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Full Exit Mode Toolkit + all 3 books included
QUESTIONS
Questions founders ask before joining.
How long does the Academy take?+
It's self-paced. Most founders work through a module every 1-2 weeks alongside running their business, completing it in ~3 months.
Do I need to be selling soon?+
No. Many Academy members are 3-5 years out from exit and using the time to prepare properly.
What's the refund policy?+
If you complete the first two modules and don't find them valuable, we'll refund you in full within the first 30 days.
Is there live access to Adam?+
Not in the self-paced Academy. If you want Adam guiding you personally, the Accelerated Cohort is a premium coaching programme with 12 weekly group video calls and 3 private one-to-ones with Adam. For strategic questions inside the Academy, use the Business Navigator AI included with your access.
Does this include the Exit Mode Toolkit?+
Yes. Your Academy enrolment includes the full Exit Mode Toolkit – the complete suite of exit tools, calculators and checklists – plus all three Exit Mode books, at no extra cost. Lifetime access, no subscription.
What if new modules are added later?+
Included. Your one-off payment covers all future updates and additions.
Start the Academy today.
One payment. Lifetime access. Everything you need.