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ClearedFinancial Services14 May 2025

Aviva plc to acquire Direct Line Insurance Group plc

Verified deal facts, source-backed narrative, and the Exit Mode founder lens for SME readers preparing to sell.

Aviva plc acquires Direct Line Insurance Group plc

Deal facts

Buyer
Aviva plc
Target
Direct Line Insurance Group plc
Deal value
Not disclosed
Announced
14 May 2025
Status
Cleared
Sector
Financial Services
Country
United Kingdom
Consideration
Not stated

Sources

LSE_RNS_InvestegateUK_CMA_GOVUK
What we know

Aviva plc has agreed to acquire Direct Line Insurance Group plc in a strategic acquisition within the financial services sector. The deal was announced on 14 May 2025 and completed on 1 July 2025. The transaction value was not disclosed to the public, and no specific consideration type was reported for the exchange. This acquisition brings the UK-based insurer under the ownership of the established group, expanding its market presence in the British insurance landscape without revealing the financial terms of the agreement.

The transaction has now been cleared by the relevant authorities. Both parties have confirmed that the deal is complete following the successful conclusion of all necessary regulatory processes. The integration of Direct Line into Aviva marks the finalisation of this significant corporate combination in the financial services industry.

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Deal timeline

2 updates
  1. Court sanction

    Aviva PLC to acquire Direct Line insurance group plc

    { "headline": "COURT SANCTION OF SCHEME OF ARRANGEMENT", "issuer": "Aviva (AV.)", "announcement_date": "2025-07-01T11:10:00", "category_code": "Scheme of Arrangement", "body": "FOR IMMEDIATE RELEASE \n\n   1 July 2025 \n\n RECOMMENDED CASH AND SHARE OFFER \n\n For Direct Line insurance group plc (\"Direct line\") \n\n BY AVIVA PLC (\" AVIVA \") \n\n to be effected by means of a Scheme of

    LSE RNS
  2. CMA Phase 1 clearance

    Aviva plc to acquire Direct Line Insurance Group plc

    { "title": "Aviva / Direct Line merger inquiry", "parties": [ "Aviva", "Direct Line" ], "opened_date": "2025-05-14", "decision_date": "2025-05-14", "case_state": "closed", "sector": "financial-services", "decision_type": "Phase 1 Clearance", "summary_text": "The Competition and Markets Authority (CMA) investigated the anticipated acquisition by Aviva plc of Direct Line In

    UK CMA

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Buyer history

Aviva plc

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Methodology

How this page is built

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