Deal facts
- Buyer
- Salesforce, Inc.
- Target
- Braze, Inc.
- Deal value
- Not disclosed
- Announced
- 19 October 2026
- Status
- Firm intention
- Sector
- Technology
- Country
- United States
- Consideration
- cash
Sources
Salesforce, Inc. has agreed to acquire Braze, Inc. in a strategic acquisition. The transaction, announced on 19 October 2026, involves a cash consideration for the technology company. Both the buyer and the target are based in the United States. The deal represents a significant move within the technology sector, with Salesforce taking full ownership of Braze. No specific headline value has been reported for this transaction. The acquisition is structured as a straightforward purchase, with no equity component mentioned in the available data. This move consolidates capabilities within the US technology market. The parties have confirmed their firm intention to proceed with the deal. Regulatory reviews and other standard closing conditions remain pending. The completion date has not yet been determined. This acquisition aligns with broader industry trends of consolidation in the tech space. Stakeholders are awaiting further details on the integration plans. The transaction remains subject to final approvals.
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1 update- Firm intention
Salesforce, Inc. firm intention to acquire Braze, Inc.
Item 1.01 Entry into a Material Definitive Agreement. On October 19, 2026, Braze, Inc., a Delaware corporation (“ Braze ” or the “ Company ”), entered into an Agreement and Plan of Merger (the “ Merger Agreement ”) with Salesforce, Inc., a Delaware corporation (“ Parent ”), and Banff Acquisition Sub Inc., a Delaware corporation and a wholly owned subsidiary of Parent (“ Merger Sub ”). Pursuant to
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Buyer history
Salesforce, Inc.
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