Firm intentionTechnology13 July 2026

Brave Bison Group plc to acquire System1 Group plc

Verified deal facts, source-backed narrative, and the Exit Mode founder lens for SME readers preparing to sell.

Deal facts

Buyer
Brave Bison Group plc
Target
System1 Group plc
Deal value
GBP 43,100,000
Announced
13 July 2026
Status
Firm intention
Sector
Technology
Country
United Kingdom
Consideration
cash, shares
What we know

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Deal timeline

2 updates
  1. Firm intention

    Offer for System1 Group Plc

    NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA, JAPAN, NEW ZEALAND OR ANY OTHER JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS AND REGULATIONS OF THAT JURISDICTION. THIS ANNOUNCEMENT IS NOT A PROSPECTUS NOR A PROSPECTUS EXEMPTED DOCUMENT AND INVESTORS SHOULD NOT MAKE ANY IN

    LSE RNS
  2. Possible offer

    Possible Offer for System1 Group Plc

    FOR IMMEDIATE RELEASE   10 July 2026   Brave Bison Group plc   ("Brave Bison" or the "Company", together with its subsidiaries "the Group")     Possible Offer   for   System1 Group plc   Potential combination between Brave Bison and System1 to create AIM's challenger marketing data and technology company   Enlarged group to generate net revenues o

    LSE RNS

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Buyer history

Brave Bison Group plc

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Methodology

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