Deal facts
- Buyer
- CXApp Inc.
- Target
- Virtus Digital Marketing Pty Ltd dba Engine Room Applications
- Deal value
- USD 4,600,000
- Announced
- 3 June 2026
- Status
- Completed
- Sector
- Technology
- Country
- Australia
- Consideration
- cash, earn-out
Sources
CXApp Inc. has agreed to acquire Virtus Digital Marketing Pty Ltd, trading as Engine Room Applications, in a strategic acquisition valued at USD 4.6 million. The transaction, announced and completed on 3 June 2026, involves consideration comprising cash and an earn-out component. This deal brings a US-based technology buyer into the Australian market to integrate the target firm's digital marketing capabilities.
The acquisition represents a cross-border expansion for the buyer within the technology sector. Both parties confirmed the completion of the transaction on the same day the agreement was announced. The deal structure allows for deferred payments contingent on future performance metrics. The transaction is now complete and the target operates as a subsidiary of CXApp Inc.
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1 update- CompletedClosed
CXApp Inc. completes acquisition of Virtus Digital Marketing Pty Ltd dba Engine Room Applications
Item 1.01 Entry into a Material Definitive Agreement. On June 3, 2026, CXApp Inc.’s (“CXAI” or the “Company”) wholly owned subsidiary, CXAI Australia Pty Ltd (a company incorporated in Australia) (“CXAI Australia”), entered into and completed a Share Sale Deed (the “Agreement”) to acquire Virtus Digital Marketing Pty Ltd dba Engine Room Applications. (“EngineRoom”), an Australia-based AI-enabled g
Source
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Buyer history
CXApp Inc.
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