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CompletedTechnology3 June 2026

CXApp Inc. to acquire Virtus Digital Marketing Pty Ltd dba Engine Room Applications

Verified deal facts, source-backed narrative, and the Exit Mode founder lens for SME readers preparing to sell.

Deal facts

Buyer
CXApp Inc.
Target
Virtus Digital Marketing Pty Ltd dba Engine Room Applications
Deal value
USD 4,600,000
Announced
3 June 2026
Status
Completed
Sector
Technology
Country
Australia
Consideration
cash, earn-out

Sources

SEC_EDGAR_8K
What we know

CXApp Inc. has agreed to acquire Virtus Digital Marketing Pty Ltd, trading as Engine Room Applications, in a strategic acquisition valued at USD 4.6 million. The transaction, announced and completed on 3 June 2026, involves consideration comprising cash and an earn-out component. This deal brings a US-based technology buyer into the Australian market to integrate the target firm's digital marketing capabilities.

The acquisition represents a cross-border expansion for the buyer within the technology sector. Both parties confirmed the completion of the transaction on the same day the agreement was announced. The deal structure allows for deferred payments contingent on future performance metrics. The transaction is now complete and the target operates as a subsidiary of CXApp Inc.

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Deal timeline

1 update
  1. CompletedClosed

    CXApp Inc. completes acquisition of Virtus Digital Marketing Pty Ltd dba Engine Room Applications

    Item 1.01 Entry into a Material Definitive Agreement. On June 3, 2026, CXApp Inc.’s (“CXAI” or the “Company”) wholly owned subsidiary, CXAI Australia Pty Ltd (a company incorporated in Australia) (“CXAI Australia”), entered into and completed a Share Sale Deed (the “Agreement”) to acquire Virtus Digital Marketing Pty Ltd dba Engine Room Applications. (“EngineRoom”), an Australia-based AI-enabled g

    Source

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Buyer history

CXApp Inc.

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Methodology

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Layer 1 facts come from source documents, Layer 2 turns those facts into a readable narrative, and Layer 3 only appears where the editorial team flags a founder-relevant deal.

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