In reviewHospitality & Leisure13 December 2019

PUG LLC (viagogo) to acquire StubHub business of eBay Inc

Verified deal facts, source-backed narrative, and the Exit Mode founder lens for SME readers preparing to sell.

Deal facts

Buyer
PUG LLC (viagogo)
Target
StubHub business of eBay Inc
Deal value
Not disclosed
Announced
13 December 2019
Status
In review
Sector
Hospitality & Leisure
Country
Not stated
Consideration
Not stated
What we know

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Deal timeline

1 update
  1. CMA Phase 1 launched

    viagogo / StubHub merger inquiry

    The Competition and Markets Authority (CMA) investigated the completed acquisition by PUG LLC (viagogo) of the StubHub business of eBay Inc. Consent under clause 4.3 of the final undertakings Consent request accepted 5 June 2025: The CMA has accepted viagogo’s request for consent to reacquire the right to use certain StubHub brands and domain names in several jurisdictions outside of the UK

    UK CMA

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Target
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Deal value
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Deal type
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Buyer history

PUG LLC (viagogo)

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Methodology

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Layer 1 facts come from source documents, Layer 2 turns those facts into a readable narrative, and Layer 3 only appears where the editorial team flags a founder-relevant deal.

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